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Partnerships

Partner with
A&B Group

Extend your offering with Singapore's most-awarded HR technology stack, or refer clients and earn on every deal.

Why partner with us

Built for resellers and integrators.

Reseller margins on PeopleCentral, SMEPayroll, ChequePro, and ReimburseMe

Co-branded sales collateral and demo environments

Technical onboarding support and dedicated account manager

Access to PSG and IMDA grant facilitation resources

Lead sharing for construction and engineering referrals

Quarterly partner briefings on product roadmap and new features

Why A&B Group

9 industry recognitions. 14 brands. One group.

8 HRTech Awards Asia recognitions across 5 categories (2024 to 2025), plus the Singapore Entrepreneur 100 Award, for 9 recognitions in total.

Trusted by 1,000+ companies and 100,000+ employees worldwide. PSG and IMDA approved. ISO 27001 certified since 2010.

Partnership tiers

Three ways to partner.

Referral Partner

Refer clients and earn a one-time introduction fee. No minimum commitment.

  • Introduction fee per referred client
  • Branded materials provided
  • No targets required
Register interest
Most popular

Reseller

Actively sell and onboard clients. Earn recurring margins on subscription revenue.

  • Recurring margin on subscriptions
  • Co-selling support
  • Training and certification
  • Dedicated account manager
Apply to become a reseller

Strategic Partner

Deep integration, for system integrators, accounting firms, and payroll bureaus.

  • Custom commercial terms
  • API and integration access
  • Joint go-to-market planning
  • Dedicated technical support
Contact us

Apply now

Register your interest.